The As We Change® catalog was launched in 1996 by three
San Diego businesswomen aged 40-50+. The catalog was an outgrowth of
their own age-related interest in changes that can occur at
midlife—including those surrounding perimenopause and menopause—and of
numerous conversations they had with women across America about the need for
information and products to help women understand and manage changes
associated with the normal aging process. |
As We Change is the first national mail-order catalog to
focus exclusively on the needs and preferences of women age 40+,
providing a private and convenient place to turn for products and
solutions. The quarterly print catalog, which reaches millions of women
annually, offers a variety of high quality, well-researched products including nutritional, beauty, skin care,
exercise, lifestyle, and personal care. Internet retailer
aswechange.com, launched in 1998 in response to the growing number of
women turning to the Internet for shopping, mirrors our print
catalog and offers many of our most popular
products online. |
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